Media


Brands Publication

Campaign Effectiveness Ignited

Unlocking cross-media synergy with TV and social media
Social Media Publication

Decoding Misinformation: Why we fall for fake news

Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
Advertising Publication

Unlocking the creative potential of out-of-home advertising

OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.
Society Survey

Elections & social media: the battle against disinformation and trust issues

Do people feel that disinformation has had an impact on political life in their country? Are they concerned that disinformation will impact the next campaign?
Society Survey

Data Dive: Fake news in the age of AI

People across 29 countries are worrying that artificial intelligence is making it easier to trick people online into believing misinformation.
Environment Publication

Ipsos Update – April 2023

Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
Society Survey

Violence in democracies: The role of fake news, disinformation and social media

This Ipsos analysis for Les Entretiens de New York reveals a small minority in the US and France considers violence a viable means to achieve political goals.