Affluent Survey


Affluent Survey Publication

Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?

Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
Affluent Survey Webinar

[WEBINAR] Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?

Join us to hear our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
Affluent Survey Publication

A Toast to the Holidays: Wine + Spirits Consumption Among Affluent

Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.
Affluent Survey Publication

Hispanics are gaining wealth in America

Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.
Affluent Publication

How Affluents Navigate the Ever-Changing Media Landscape

Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.

Ipsos Affluent Survey USA Fall Release

We are pleased to announce the release of the Fall 2022 Ipsos Affluent Survey USA (IAS) will take place on Thursday, September 29.
Affluent Survey Publication

Los Influyentes: The Rise of Hispanic Affluents in the U.S.

Revisit our on demand webinar to hear our latest insights exploring Hispanic Affluents in the U.S.
Affluent Survey Publication

Sports: A sure bet to reach the affluent consumer

Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
Affluent Survey Publication

On the Road Again: Affluents and Their Joy of Travel

With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.