Affluent Survey


Affluent Survey Publication

Closing the Gender Pay Gap among Affluent Americans

Affluent women have a median personal income that is 20% less than affluent men. Here’s what companies and brands can do.
Affluent Survey Publication

Show Me the Money: Affluent Fans & the Economics of Sports

Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
Affluent Survey Publication

Affluent & Concern For the Environment

Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
Affluent Publication

How Back-to-Office Policies Resonate Throughout the Entire Economy

Many workers have their eye on the door as several options have opened amid the Great Resignation, so companies must be careful about forcing them to return.
Affluent Publication

Fiscal Fitness: How Affluents Flex Their Financial Muscle

Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
Affluent Survey Publication

Attitudes of the Affluent Towards Wealth and the Ultra-Rich

Read on to discover how and why the issue of fairness is key to Affluent attitudes.
Affluent Survey Publication

The Experience of Race for Affluent African Americans

How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
Affluent Publication

Advance or Retreat: Will Affluent Americans be Bullish in 2022?

Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
Society Publication

For Biden, The Affluent Are Key to Economic Success

Read our paper illustrating opportunities to bridge the divided electorate and jump-start the U.S. economy.