Artificial Intelligence (AI)


ANA: The Trust Advantage

AI is accelerating everything, from the speed of your decisions to the risk of getting them wrong.

Ipsos @ Cannes 2026

AI is accelerating everything: content, decisions, competition.

World War III is Americans' new top apocalyptic worry

Since last year, there's been a 5-point jump in Americans fearing World War III, followed by an equal jump in those fearing total economic collapse, according to new data from the Ipsos Consumer Tracker

Generative AI use is getting more mainstream in America

More people are using AI tools, and the number of those using them often is on the upswing, according to new data from the Ipsos Consumer Tracker
AI Survey

Half of Americans report using AI services, with information and productivity leading use cases

New Epoch AI/Ipsos poll reveals high AI engagement, diverse use cases, and emerging workplace integration
Polling Survey

What Americans agree on about AI

Below are five charts on where Americans stand on AI, where they agree, where partisan rifts could emerge, and why AI populism could be on the horizon

CX Signals GenAI

Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.

Calibrating Synthetic Confidence

Read more about why synthetic data requires a new, rigorous approach to measuring confidence and the Ipsos framework for recalibrating statistical methods.

Your Next Big Thing: How Ipsos Helps Brands Build Trust in the AI Era

AI helps you move faster. Trust helps you go further.