Artificial Intelligence (AI)


How Google and Ipsos are closing the AI gap in the workplace

To help workers make the most of AI, Grow with Google needed data it could trust and insights it could act on. Ipsos research inspired their “a-ha” moment on AI adoption.

Global Attitudes on AI 2026: The Wonder vs. Worry Divide Deepens

Ipsos' fifth annual AI Monitor reveals excitement and nervousness are now nearly equal worldwide, and often felt by the same people.
Innovation Publication

Concept Testing with Digital Twins

By using AI-powered virtual consumers, digital twin models provide accurate predictions of product acceptance in mere hours, not weeks, allowing for the instant mass screening of product ideas.

More Americans say AI tools are being used at work

Half of American workers say AI tools like ChatGPT are now being used at their work, up from 38% last year, according to the Ipsos Consumer Tracker
Polling Survey

America’s frustration with the cost of living continues to rise

May Reuters/Ipsos Core Political survey

AI data centers are unpopular with most Americans

A majority of Americans would oppose having a data center in their community, according to the Ipsos Consumer Tracker

If you trust AI recommendations generally, you trust them for most things

Americans' trust in AI product recommendations are reasonably consistent across a wide range of products and services tested, according to the Ipsos Consumer Tracker

The Paradox of Strategic Silence: When, What, How

Join Ipsos and KRG Advisors for a webinar exploring the rise, perspectives and implications of “strategic silence” as an approach to communication, drawing from Ipsos’ expansive global research and the perspective of experts at KRG Advisors.
Advertising Publication

From Overwhelm to Opportunity

Five steps to scale social creative impact, not just volume.