Artificial Intelligence (AI)

In 12 infographics, we look back at key Ipsos Global Advisor polls from a year that was filled with a few very high highs and some really low lows.

Americans are growing more likely to say that AI has more benefits than drawbacks, according to the Ipsos Consumer Tracker

More than 70% of Democrats and Republicans support developing standards to test that AI systems are safe, according to new polling from the Ipsos Consumer Tracker

Familiarity with artificial intelligence is high across age groups, but younger people seem to be actually using it more, according to the Ipsos Consumer Tracker

Though, a new Ipsos survey finds that many are concerned about the impact this technology will have on the job market and job security

Survey of workers in Australia, United Kingdom and United States, ages 21-65, working full time or with 2+ part-time jobs

In this white paper we discuss recent research-on-research to explore using generative AI within qualitative research.

The Insights Association is hosting a half-day virtual IDEA Forum – Developing & Applying AI Inclusively – to explore these critical issues and examine how to bring an inclusive, equitable, and accessible lens to AI deployment in our insights and research practices.