Artificial Intelligence (AI)

AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.

There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.

Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.

Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.

Read how artificial intelligence and human intelligence brought a pet project from ideation to activation.

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.

Generative AI can help brands scale in profound new ways. But you still need to keep humans in the mix. Here’s how to find that balance.

Below are five charts on the state of generative AI models and how the public feels when it comes to AI regulation