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Image of woman taking cash out of an ATM
Consumer Behavior Survey

Americans want banks to do more to prevent scams

Nearly all Americans (96%) think there are steps banks should be taking to help prevent scams and protect customers, according to new data from the Ipsos Consumer Tracker.
The words "Few Americans understand the Federal Reserve’s role outside curbing inflation"
Public opinion Survey

Few Americans understand the Federal Reserve’s role outside curbing inflation

New Axios/Ipsos poll also finds fewer believe the Fed is doing a good job compared to last spring
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Public opinion Survey

Over one in three Americans are not considered financially literate

A new Ipsos poll on behalf of Money Masters finds that financial literacy increases with age
What the Future Wealth
Financial services Survey

Wealth

America’s aging population, growing diversity among the rich and the digital era are changing wealth and luxury in America. Ipsos imagines how these shifts will impact wealth transfer, fiscal policy, retail and luxury through crypto and the metaverse.
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