Financial services

Fewer Americans believe prices are rising since we last asked at the beginning of the year – except for gas prices, according to the Ipsos Consumer Tracker.

What the Ipsos Consumer Tracker reveals about how credit utilization varies by generation — and how it fits into the broader economic picture

Nearly three in four Americans say they have a credit card that gives them rewards, and two in three people with a rewards card prefer to use it because of the points it earns, according to the Ipsos Consumer Tracker

The number of Americans who say they're struggling economically is going down, according to the Ipsos Consumer Tracker, but it’s still arguably not great that a sizable part of the population can’t splurge on a nice-to-have after paying their need-to-have bills.

Men are quite confident (72%) in their ability to tell real news from fake news than women (59%), according to new polling from the Ipsos Consumer Tracker. We see a similar gender gap when it comes to our perceived ability to tell content that was created by AI.

Americans are carrying more debt, and letting it hang out on our credit cards, but we’re also paying it down, according to new data from the Ipsos Consumer Tracker

Most are unlikely to use an AI financial advisor and do not trust AI to advise on finances

Still, human representatives are seen as best able to answer complicated questions

Social data reveals what’s holding consumers back from embracing crypto