Food & Beverage

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Consumer Behavior Survey

What are Americans willing to give up? Booze tops the list

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
Advertising Publication

What America *Really* Eats and Drinks on Super Bowl Sunday

An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
Public opinion Publication

It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?

The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
Food & Beverage Publication

Unhealthy Foods: Is Intervention the Answer?

Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
Food & Beverage Publication

Food Equals Love

We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.
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