Food & Beverage


Consumers Survey

Americans love dairy milk for its taste, nutrition, and affordability

New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.
Food & Beverage Publication

Younger Americans interpret “natural” food labels differently

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.

‘Natural’ Food: What Does it Mean to Consumers?

New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.

Majority (54%) of Americans Say they Wouldn’t Knowingly Eat Food Prepared by a Person who is HIV+

Nearly Half (45%) Would, led by Millennials (50%) and Women (49%)

Majority are Unfamiliar with Sous-vide Cooking

Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.
Advertising Publication

What America *Really* Eats and Drinks on Super Bowl Sunday

An Ipsos poll conducted on behalf of Bon Appétit interviewed more than 2,000 Americans to find out what they eat, drink, and think on Super Bowl Sunday.
Public opinion Publication

It's Cold Outside... so Are You Using the Drive-Thru Lanes When Available?

The latest U.S. Ipsos Omnibus survey shows what Americans think is the good, the bad and the ugly regarding drive-thrus and how the next new convenience will entail using your smartphone as well!
Food & Beverage Publication

Unhealthy Foods: Is Intervention the Answer?

Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
Food & Beverage Publication

Food Equals Love

We've been taught from birth to equate food with love. Food manufacturers and restaurant businesses intuitively understand this connection but lack clear direction on how to best leverage this relationship.