Food & Beverage

Photo of hand extending a glass of water
Consumer Behavior Survey

What are Americans willing to give up? Booze tops the list

About four in ten (38%) said they gave up something during the past year, whether for religious reasons or Dry January, according to new data from the Ipsos Consumer Tracker.
WTF - Food
Consumption Publication

What’s for dinner?

It’s about as fundamental a question as you’ll find in most people’s day-to-day lives.
Cheers over a table of food
Consumer Behavior Publication

How will our food preparations change?

Does our food come to us, do we go out, or do we cook at home?
New global study: Today’s views that will shape tomorrow’s food
Food & Beverage Survey

New global study: Today’s views that will shape tomorrow’s food

Ipsos’ What the Future report identifies the top trends for the future of food
New Data Show the Changing Definitions of Food
Food & Beverage Survey

New Data Show the Changing Definitions of Food

Ipsos’ What the Future report identifies the top trends for the future of food
Milk
Consumers Survey

Americans love dairy milk for its taste, nutrition, and affordability

New poll on behalf of the DMI shows these three as the most important characteristics in Americans' decisions to purchase milk.
Younger Americans interpret natural food labels differently
Food & Beverage Publication

Younger Americans interpret “natural” food labels differently

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
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Food & Beverage Survey

‘Natural’ Food: What Does it Mean to Consumers?

New Ipsos study finds that there is strong consensus globally in opinion around the use of terms such as ‘natural’ on packaging. Key regional differences are highlighted in the report.
Food & Beverage Survey

Majority (54%) of Americans Say they Wouldn’t Knowingly Eat Food Prepared by a Person who is HIV+

Nearly Half (45%) Would, led by Millennials (50%) and Women (49%)
Food & Beverage Survey

Majority are Unfamiliar with Sous-vide Cooking

Over three quarters of Americans are unfamiliar with sous-vide cooking. Unfamiliarity is especially high among older Americans and those with less education.
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