Foresight

How are the timelines of success shifting, and how can companies and brands help people achieve it? Read more in this issue of What the Future, building on our 2025 exploration of the American Dream.

Traditional milestones are shifting to a different timeline. Matt Carmichael, editor of What the Future, explains how brands can redefine success for the modern consumer.

Bosch Power Tools North America CEO John Paul Marcantonio explains how AI will empower the modern do-it-yourselfer.

Northwestern Mutual VP Jill Perlberg reveals how financial advisors must become sense-makers for a new generation.

Here’s what the data on shifting success timelines means for tomorrow’s brand strategy.

Shippo founder and CEO Laura Behrens Wu shares how human authenticity will help entrepreneurs win in an AI-driven economy.

How does the side hustle create financial freedom in an AI-driven economy? How much does success depend on balancing self-reliance with brand intervention? We plot the ways our futures could move.

In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.

Coming to a store near you: Digital price tags that will change prices real time and Americans’ grocery hauls. Here’s what that will mean for retailers, brands and shoppers.