In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.
Brands must prepare for how tomorrow’s social and familial shifts could intersect with technological change and financial pressures. Ipsos Strategy3’s Matt Palmer explores potential pivot points.
As Baby Boomers retire and one-person households become more common, companies should prepare for dramatic shifts in housing, hiring and spending, says Steven Ruggles, director of the IPUMS Center for Data Integration at the University of Minnesota.
Shifts in household composition and family structure are reshaping how Americans spend and celebrate the holidays. Ipsos’ Karin O’Neill explains how brands can keep up.
The social, emotional and financial toll of unpaid caregiving weighs on millions of Americans. AARP’s Rita Choula discusses the products, services and policies that could support them.
Family caregivers are stretched thin — and few know about existing opportunities for support. Institutions will need to take action, says Ipsos Public Affairs’ Mallory Newall.
Childhood tomorrow could look very different from growing up today. Futurists Joana Lenkova and Alexandra Whittington use six different Gen Beta personas to explore their world, from tech-driven youth culture to changing consumer expectations.
Parents increasingly rely on chatbots for advice on everything from groceries to gifts. Those AI-inspired shopper pathways can’t be understood with conventional tools, as Ipsos Synthesio's Marsha Robie explains.
The role of smartphones and screens in childhood is cause for wonder and for worry. FOSI’s Marissa Edmund explains the policies that educators, businesses, and parents can implement to keep screen time and digital privacy under control.
As family structures shift, business leaders across retail, caregiving, demographics, and technology sectors will need to prepare for change. Here are some questions they can ask today.
