Foresight

Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.

To connect with consumers whose habits are in constant flux, brands will need a deeper understanding of context, says Ipsos Strategy3’s Philip Ryan.

The surge in prediction markets highlights a new dimension of risk-taking as indulgence. Dartmouth University’s Eric Zitzewitz discusses the nuanced behavioral patterns driving this trend and their broader implications.

Amid culture wars and shifting norms, Americans’ attitudes on sex and sexuality are increasingly nuanced. Author and sex journalist Carter Sherman discusses the complex implications for marketers.

From AI-powered experiences to next-generation hospitality, these are the opportunities and risks for tomorrow’s business leaders across sectors.

As America enters a new health era, What the Future: Wellness explores how technology and changing policy priorities are shaping future care to food, and how providers and companies can adapt.

Trust is crucial for public health, but it’s eroding. What the Future Editor Matt Carmichael outlines key challenges and questions for business leaders and policymakers to effectively promote wellness and navigate the evolving health landscape.

From holistic wellness to medical tourism, innovation and affordability will drive change in tomorrow’s healthcare landscape, says Ipsos Strategy3’s Mercedes Bender.

Trust is the most critical issue in public health, says Dr. Shereef Elnahal, who formerly served as under secretary for health at the Department of Veterans Affairs. Here’s how public and private institutions can build it back.