Foresight

Pew Research Center’s Rachel Minkin breaks down the data on how parenting is changing (and will continue to change) in America, from shifting gender roles to whether parents today follow or break from their own upbringing.

Parents’ hopes and fears for their children structure their lives and their livelihoods. Ipsos’ Sheena Singh explains why listening to parents adds insights beyond the data.

What the Future Editor Matt Carmichael explains Ipsos data on parents’ worries about raising kids — from mental health to misinformation — and how brands can be part of the solution.

Ipsos Strategy3’s Trevor Sudano walks through the forces that could transform parenting in the future, from economic stress and multigenerational homes to digital living.

It’s said that parents have the hardest job in the world — and that job comes with plenty of hopes, fears, and unmet needs that brands can help solve.

In a sense, all manufacturing can be traced back to human needs. Ipsos Strategy3’s Sophie Washington explains how those demands might shift, and how brands and institutions can prepare.

The general public is excited about AI — except when it comes to their livelihoods. Ipsos’ Jennifer Berg explains why manufacturers and other employers need to address worker concerns head-on.

Ipsos’ Annaleise Azevedo Lohr discusses the macroeconomic (and microeconomic) forces driving the return of American unions — and what they mean for the future of labor.

Denise Johnson, group president of Resource Industries at Caterpillar, explains the innovations that will define next-gen industrial equipment, from electrification to automation.