Why brands need to understand tech and mental health across generations
Americans of all ages grapple with mental health struggles; nearly half of all respondents to a recent Ipsos Communities survey rated their own mental health as less than positive. But the issues in question, and their impact, varies by generation.
For an example, consider the complex relationship between technology and mental health. Ipsos has found that while most Baby Boomers believe tech has had a neutral impact on their well-being, one in three Millennials thinks it has harmed their mental health. Yet two in three who have used technology as a mental health resource feel it is beneficial.
Brands can’t address or act on every mental health issue. But whether they want to develop products and services that resonate with all ages, or simply want to avoid alienating certain audiences, a nuanced and intergenerational understanding of how factors in mental health vary across generations is critical to making people feel seen.
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