Healthcare


Brands Publication

Owning It: Three Requirements for Distinct Positioning in Healthcare

When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
Patients Survey

Fewer now rate the quality of their healthcare as good, hitting a new low for the PX Pulse tracker

The Beryl Institute-Ipsos PX Pulse trends consumer perspectives on patient experience.
Healthcare Webinar

[WEBINAR] Healthcare Advertising With a Human-First Approach

Join us for this fourth segment of our healthcare webinar series, as Ipsos’ Alexa Marshall is joined by ad experts in the pharma space to describe how they bring the human-first approach into the process. 

Seniors’ support for allowing the government to negotiate drug prices drops significantly when shown various arguments for and against drug price negotiations

A new PhRMA/Ipsos poll finds patients taking prescription medicines lose support for the government negotiating drug prices when they are told that government negotiations could lead to less research and development for new medicines and treatments.
Healthcare Webinar

[WEBINAR] Techquity: Supporting an equitable future for health in the digital era

In recent years, the healthcare industry has witnessed a significant increase in its adoption of digital tools and technologies.
Healthcare Publication

The Path to Techquity

Ipsos partnered with the HLTH Foundation to shine a light on existing health tech-related inequities in the U.S. and identify opportunities for the industry to address techquity gaps.
Healthcare Event

ViVE 2022: The Path to Techquity

We’re proud to be participating in ViVE – a conference that merges the leadership of CHIME and the digital marketplace of HLTH to create a technology event focused on the business of healthcare systems.
Healthcare Webinar

[WEBINAR] Patient-First Innovation featuring MEDRhythms

The panel will feature valuable physician and patient perspectives, as well as insights from Alexis Anderson, Principal at Ipsos Healthcare Advisory Services.
Healthcare Webinar

[WEBINAR] Equity and Inclusion in Healthcare

In order for the healthcare system to meet the new demands presented not just by COVID but by an increasingly aging and diverse population, the system and those who work within it will need a human-first approach.