Healthcare

Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

We offer guidance for navigating these complex markets, emphasizing the need for robust primary market research, expert consultation, and a deep understanding of stakeholder perceptions.

According to the 2024 Ipsos Health Service Report, 44% across 31 countries rate the quality of the healthcare they receive as good, but access to treatment and not enough staff are seen as major systemic challenges

Half of Americans (49%) believe they'll never get COVID again, according to new polling from the Ipsos Consumer Tracker

Read about the primary social and environmental factors preventing United States seniors from receiving the care necessary to help them thrive in their later years in the Alignment Health™ 2024 Social Threats to Aging Well in America survey

Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Ipsos poll on transportation equity and healthcare access

As generative AI continues to shape the patient experience, understanding how to best incorporate AI into the patient experience is crucial for healthcare organizations aiming to deliver an effective and preferred patient experience.

Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.