Healthcare

[WEBINAR] Dealmaking 2026: What’s Changing, What’s Not, and How to Position for the Next Wave
Healthcare Events replay

[WEBINAR] Biopharma Dealmaking 2026: Trends, Shifts, and What Comes Next

In this webinar, Ipsos will frame the latest dealmaking trends using recent transactions and market data, followed by a moderated discussion with active investors on what is changing in valuation, deal structures, and decision criteria, and what this means for pharma acquirers and innovator biotechs preparing for partnering conversations.
Some Americans have delayed getting medical treatment for a variety of reasons
Polling Survey

Some Americans have delayed getting medical treatment for a variety of reasons

Ipsos poll on transportation equity and healthcare access
Can we rely on Generative AI for Healthcare information?
Healthcare Publication

Can we rely on generative AI for healthcare information?

As generative AI continues to shape the patient experience, understanding how to best incorporate AI into the patient experience is crucial for healthcare organizations aiming to deliver an effective and preferred patient experience.
Bringing Healthcare Segmentations to Life: The Dawn of the GenAI-Powered Persona
Healthcare Publication

Bringing Healthcare Segmentations to Life With GenAI-Powered Persona

Persona bots, fueled by sophisticated algorithms and trained on robust datasets, embody the attitudes, behaviors, and preferences of real-world doctors, patients, and pharmacists.
"Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark"
Public Health Survey

Familiarity with the 988 Suicide & Crisis Lifeline remains low at two-year mark

The latest NAMI/Ipsos poll finds that a bare majority of Americans say they don’t know when a situation is serious enough to contact the Lifeline
Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research
Artificial Intelligence (AI) Survey

Launch of Ipsos PersonaBot, a groundbreaking AI-powered solution to enhance segmentation research

Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
XP Health Ipsos Survey
Healthcare Survey

XP Health Ipsos Survey

A new survey Ipsos conducted in partnership with XP Health
Brand Success in the GLP-1 Era
Healthcare Publication

Brand Success in the GLP-1 Era

Our roadmap for GLP-1 brand success is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations.
A Dose of Digital: Can Pharma Make DTx a Healthy Business?
Healthcare Publication

A Dose of Digital: Can Pharma Make DTx a Healthy Business?

Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.
"Personify Health/Ipsos Report on U.S. Employee Health and Productivity Trends"
Public Health Survey

Personify Health & Ipsos Release New Report on U.S. Employee Health and Productivity Trends

New survey sheds light on importance of investing in employee health, benefits navigation, and beyond-basic health needs
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