Insights

Two-thirds overall aren't sure, but half of vapers, and one in five adults age 18-34, think vaping is safer

Vast majority do not regret their decision to get a tattoo

View our on demand webinar showcasing how we are using Synthesio’s newest AI-enabled feature, Signals, to get to richer insights faster.

Signals leverages decades of data science and statistics experience from Ipsos, offering the widest range of automated insights on the market.

Data is great, except for when there’s too much! Dispersed within that pool of data are insights that are incredibly valuable for brands if discovered and acted upon.

Socialized Product Evaluations via User Ratings and Reviews

Does your team struggle to translate data and insights into business building activity? Do you have reams of data and need to identify consumer Jobs to Be Done, or to build brand activation ideas? Ever finish a big segmentation or insights project and need to inspire your team to act on the consumer’s behalf?

Join Ipsos' Jennifer Irvine and Britt Calvert who will be presenting Understanding Real-life Competitive Product Performance Via Mobile Diary & Video Analytics.

Advances in science, analytics and data let us better support clients in a world that is constantly changing. The Ipsos Science Centre is a world class Data Science team at the intersection of statistics and computer science that allows us to leverage existing and new information in innovative ways to improve the insights and actions of decision makers.