Market Research

Read our case study to discover how data-driven social listening dashboards can optimize messaging.

As a corporate member, Ipsos is delighted to support the Advertising Research Foundation.

Learn how Dynamic Market Simulation (DMS) can be used to “engineer” your organization’s success, simulating a competitive battle (also known as war gaming) as a proven approach to market foresight.

The global healthcare landscape is rapidly changing; in order to successfully compete, companies must stay up to date on the latest treatment paradigms. Traditional market intelligence platforms often generalize how patient factors shape the treatment landscape, leaving companies wondering how they can deliver further value to physicians. Drawing from unique patient experiences, record auditing can identify how specific patient factors influence physicians’ decisions, delivering insights you need to identify treatment gaps and develop targeted solutions.

Download our latest paper for tips on how to maintain quality throughout the sampling process.

Congratulations to Ad Council’s Tony Foleno, Uber, and Bank of America

Ipsos is proud to be featured amongst the industry’s finest marketing research and insight firms as a finalist in the inaugural Excellence Awards by Quirk’s Media.

Human intelligence, quantitative analysis, and multilevel regression and post stratification — discover what the expert panel had to say about best practices for performing market research.