Media Measurement

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace With Online Music Distribution, Finds Americans' Digital Music Appetite Remains Strong Throughout 2002

Over 100 Million Americans Have Listened To A Pre-recorded CD's On Their Computer, And Roughly 60 million Have Downloaded

Ipsos-Reid's Quarterly Digital Music Study, TEMPO: Keeping Pace with Online Music Distribution, Reveals Fee-based Services Could Flourish Upon Elimination of Peer-to-Peer Networks

An Estimated One-Half Of Americans--Roughly 100 Million People--Are Aware Of The Recently Launched Subscription Services

Twenty And Thirty-Something Males Drive Awareness Of Emerging Broadcasting Technology

An Estimated One-Fifth Of Americans--About 40 Million People--Have Downloaded Digital Music From File-Sharing Services

As Many As 25% Of Americans Own PC-based CD Burners

Fewer Than 1 In 10 Have Ever Paid To Download
Online music activities do influence offline behaviors

Almost One-Fourth of Americans--About 50 Million People-- Report Having Downloaded Digital Music and Listened to Internet Radio
For some, PC's Becoming Central to Music Listening Experience - Ipsos-Reid Study

The Elements of Appeal: New Technologies

U.S. and 19 states v. Microsoft: In the Court of Public Opinion

New Data Shows Internet Users Unconvinced by Existing Credit Card Security Measures
But Only 1% say They're Victims of Online Fraud