Media


Media Publication

How we research a changing gender landscape

Agree or disagree: “A person is either a man or a woman and not anything in between.”
Media Survey

Cliff's Take: Cognitive Surplus

A "glass half full" look at social media
Media Survey

More than a Quarter of Americans Post Original Content on Social Media

In support of this week’s Cliff’s Take, Ipsos fielded a poll on social media use and behaviors.

MPA Biennial Research Symposium

Please join Ipsos’ Tony Incalcatera at the Association of Magazine Media’s rebroadcast of groundbreaking research presented at the 2019 International Publishing and Data Conference.
Media Publication

The Brand vs. Performance Media Debate

Combining brand and performance media equals a balanced investment strategy for short and long-term growth.
Media Publication

Winner of Adweek’s Readers’ Choice: Social/Influencer

Ipsos’ Synthesio is among the 22 ad-tech and mar-tech companies and services honored with a win!
Media Survey

Americans Unimpressed With Media’s Ability to Remain Unbiased in Political Reporting

Vast majority report turning off programs because they were too biased.
Media Survey

Consumers Report Trusting Media Less, Personal Relationships More

New global study shows trust in traditional media is perceived to have declined over the past five years, due to the prevalence of fake news and doubts about media outlets‘ intentions.
Gaming Event

[WEBINAR] The Future of Persuasion: L&G Media Case Studies

Our second in a series of Lottery & Gaming webinars focuses on best practices for persuasive media including TV, digital, Outdoor and radio.