Media

Yes, the media world has changed a lot in recent years, but some aspects of the media experience remain fundamental.

The latest wave of the Ipsos / Buzzfeed data has been released.

In their presentation at NICAR2017, Ipsos’ Chris Jackson and Matt Carmichael together with Peter Gade of the Gaylord Family Endowed Professor in Journalism at the University of Oklahoma, shared tips on how journalists can bring back accuracy and good journalism in the age of fake news.

Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.

Technology is fundamentally reshaping the advertising and media landscapes; the fault lines between pure-play media and advertising are fast disappearing.

Published by DTC in Focus, this article shares insights into when to develop either a branded or unbranded DTC advertising campaign.

MediaPost blog published January 30 — As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding of the family dynamics in Millennial-led households is critically important.

Inc. Blog March 11, 2014

When we explore gender and media, we find that men and women show comparable (and enthusiastic) media consumption patterns across platforms, but differ more strongly in content preferences.