Parents

Connecting with Parents: Innovation, Inclusion & Insights
Parents Publication

Connecting with Parents: Innovation, Inclusion & Insights

Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.
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Family Survey

Global Study on Cohabiting, Non-Married Parents

Ipsos Global Family and Gender Survey on behalf of The Wheatley Institution and the Institute for Family Studies
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International Survey

Men Not Emasculated By Caring For Children – But Need Support From Employers

A new global survey finds three-quarters of respondents disagree that a man who stays at home to look after children is less of a man
Parents with kids
Parents Survey

Most Parents Are Optimistic About Their Financial Situation for 2019

Seven in Ten Agree They Will Reduce Debt in 2019 and Nearly as Many Believe They Will Save More Money in the Year Ahead
Holidays Survey

New Year's Eve: Staying in is the new going out

According to a new Ipsos poll, conducted on behalf of Netflix, 77% of parents are planning to stay in
parents-perspective-on-back-to-school-shopping
Parents Publication

Parents’ Perspective on Back-to-School Shopping

In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.
Family Survey

Parents in the U.S. Are Optimistic About Their Financial Situation for 2018, With Nearly Six in Ten Expecting it to Improve

Seven in Ten Say They Will Reduce Debt and/or Save More, While More Than Half Believe They Will Be in Better Financial Shape for Retirement
Ipsos public affairs
Children Survey

More than Half (54%) of Canadians Families are Financially Strained From Their Kids’ Extracurricular Activities – One in Four (27%) Has Gone into Debt as a Result

Parents Spent Over $1K on Activities in Past School Year Alone; Hockey, Language Classes and Dance Lessons Cost the Most
Parents Survey

A Majority of Students (Grade 7-12 and College) and Parents Agree That Paper is an Essential Part of Being Able to Achieve Educational Goals

Eight in Ten Further Agree That Paper and Packaging Play Relevant Roles in Their Daily Lives
Parents Survey

Nearly One Third of First Time Parents Find Advice From Brands Helpful

When Researching Becoming a Parent, Another Six in Ten Agree They Have More Trust in Information Provided by the Brands That They Love
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