Parents

Parents Publication

Connecting with Parents: Innovation, Inclusion & Insights

Revisit our dynamic roundtable discussion about connecting with Gen Alpha, Gen Z, their parents, and unique ways to uncover insights, diversity and inclusion as a source of innovation.

04.23.24

Public Health Survey

Majority of parents who have recently used/sought out mental health treatment for child have turned to telehealth services

New Child Mind Institute/Ipsos Poll finds nearly half say pandemic has increased desire/need to seek mental health care for their child

10.26.20

Consumer Behavior Survey

Back-to-school shopping won’t be back-to-normal anytime soon

Many parents are playing a wait and see game with back-to-school shopping as finances and school openings remain up in the air.

08.17.20

COVID-19 Survey

Concerns about COVID-19, election interference loom as November nears

Latest Newsy/Ipsos poll finds that Americans see widespread effects of COVID-19 on all facets of life, from elections, to child care

07.30.20

Coronavirus Survey

Reuters/Ipsos: Schools Reopening Amid Coronavirus Pandemic (07/16/2020)

A majority of Americans do not think it is safe to reopen schools

07.16.20

Parent working on laptop surrounded by kids

Coronavirus Survey

Lockdown Is a Time of Stress and Added Responsibility for Parents

Parents are facing unique challenges during lockdown. How are they coping?

04.29.20

Public opinion Publication

Are you better off than your parents were? That depends on money

The No. 1 thing people feel worse off than their parents about is retirement.

02.12.20

Parents Survey

Fatherhood can be a stressful and isolating experience, but maintaining close friendships can help

Ipsos was commissioned by Movember to undertake research with men in Canada, the UK, USA and Australia to investigate their social connections, with a specific emphasis on fatherhood and the impact of becoming a father

06.14.19