Public opinion

The Best Measures for Choosing High Potential Consumer Goods Concepts

The war between national brands and private label brands is heating up.

Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically declined. The result has been record budgetary shortfalls across the country for all levels of government. Government officials face a tough choice: raise taxes or cut expenditures? What are government officials and policy makers to do? Learn more by downloading our latest Point of View.

Tres Cuartos Sienten que la Expansiуn de Viajes y Turismo Desde los Estados Unidos a Cuba Tendrнa un Impacto Positivo en las Vidas de los Cubanos

Six Nation Survey Demonstrates How `Brand Obama' May Help Boost Positive Perceptions of `Brand America'