Public opinion


Public opinion Publication

Americans Debate the Consequences of the War in Iraq

Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest study, fielded in the days leading up to the handover of power to the interim Iraqi government, examined American opinion on the conduct and consequences of the war. The poll was designed to provide context and generate debate on the program.
Politics Survey

The Right Price

Questions and Answers
Politics Survey

Steps to Successful Segmentation

Clustering is Only the Beginning
Politics Survey

AP/Ipsos Poll On Mass Transit vs. Road Building

Lane Divides Ahead: Close Split Between Preferences for Mass Transit vs. Road Building; Traffic Burden Weighs Heaviest on the Pacific Region, Suburban Men
Politics Survey

Estimating the Market Potential for New and Innovative Products

Do Traditional Research Techniques Work?
Politics Survey

Power Prospecting

A Critical Step in the Innovation Process