Public opinion


Ipsos Core Political : Presidential Approval Tracker (02/24/2022)

This week’s Ipsos’ Core Political, fielded on February 22-23 before the most recent phase of the Ukraine-Russian conflict, shows that Americans remain concerned with the economy although are divided on the importance of other issues.
Economy Survey

U.S. consumer confidence subsides

With conflict in Ukraine in the background, Americans show greater unease about their economic prospects
Public opinion Publication

COVID’s Worrying Impact on Americans’ Relationship with Food & Body Image

New Ipsos research reveals pervasiveness of disordered eating and complex self-image issues, much of which has been fueled by increased digitization.
Government Survey

Americans are split over their opinions on abortion

A Reuters/Ipsos poll finds that Americans are also split on who should decide whether abortion is legal or not, with almost 2 in 5 saying it should be up to the federal government while a third say it should be up to the states.
Polling Publication

Opinion Polls: A continual improvement process

Implementing new approaches and staying mindful of common sources of error, opinion polls can remain a vital tool for predicting election outcomes.
Politics Survey

Ipsos Core Political : Presidential Approval Tracker (02/16/2022)

This week’s Ipsos’ Core Political illustrates President Biden’s waning support among Republicans and independents on specific issues as his overall approval rating stands at 44% this week.
Politics Survey

Half of Americans say they are certain they will vote in the upcoming midterms

A recent Reuters/Ipsos poll finds that only one-quarter (25%) of Americans believe the country is headed in the right direction.
Trends & Prospective Publication

What Tech Executives Should Know in Today’s Polarized Society

The positives people feel toward technology do not shield brands from negative public backlash during instances of scandal or crisis. Here’s what you can do about that.

Americans appreciate the benefits of the tech industry, but express concerns about social media

Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.