Shopper

Ipsos Data Drops: How Americans feel about AI shopping agents
Shopper Survey

Ipsos Data Drops: How Americans feel about AI shopping agents

Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
Inflation Nation: How Americans are Copying One Year Later
Consumers Publication

Inflation Nation: How Americans are Coping One Year Later

How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
Four ways to future-proof your brand during inflation
Consumers Publication

Four ways to future-proof your brand during inflation

We already said marketing investments are the way to go. Here’s four we recommend.
Three guiding principles to help your business navigate inflationary times
Consumers Publication

Three guiding principles to help your business navigate inflationary times

As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
How to grow your brands when purchasing power is shrinking
Consumers Publication

How to grow your brands when purchasing power is shrinking

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
Future-proof your brand during inflationary times
Consumers Publication

Future-proof your brand during inflationary times

Timely insights to help brands future-proof their growth during inflationary times.
woman shopping for fruit
COVID-19 Survey

Here’s what inflation is changing (and what it isn’t)

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Inflation is changing Americans’ impulse buys. Here’s how.
Consumers Publication

Inflation is changing Americans’ impulse buys. Here’s how.

Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.
Salary and location most important to Americans when deciding on a job
Employment Survey

Salary and location most important to Americans when deciding on a job

A new Ipsos poll finds compensation and price drive Americans' decision-making on employment and household purchases
The state of the food consumer
Consumers Publication

The state of the food consumer

Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.
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