Shopper

Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.

We already said marketing investments are the way to go. Here’s four we recommend.

As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.

Timely insights to help brands future-proof their growth during inflationary times.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.