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A new Ipsos poll finds compensation and price drive Americans' decision-making on employment and household purchases

Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.

As the COVID limbo eases and more Americans say it is no longer a crisis, companies are learning just how much customers have shifted expectations when it comes to physical channels and human interactions.

COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.

A new framework for understanding consumers’ propensity to switch

Inflation: everyone’s talking about it, but how do brands and the market research agencies that work with them manage it?

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.

We share data exploring ways consumers are changing their buying decisions as inflation soars.

Halloween ritual likely to go back to normal, though some still see risk