Shopper

Ipsos Data Drops: How Americans feel about AI shopping agents
Shopper Survey

Ipsos Data Drops: How Americans feel about AI shopping agents

Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.
[WEBINAR] Digital + Physical: Omnichannel Customer Expectations
Consumers Webinar

[WEBINAR] Digital + Physical: Omnichannel Customer Expectations

As the COVID limbo eases and more Americans say it is no longer a crisis, companies are learning just how much customers have shifted expectations when it comes to physical channels and human interactions.
Inflation is Americans’ Top Concern, And It’s Not Going Away
Economy Publication

Inflation is Americans’ Top Concern, And It’s Not Going Away

COVID is no longer the leading concern for consumers – inflation is now at the top. Here’s what businesses should know.
What makes a new product succeed | Ipsos
Package Testing Publication

What makes a new product succeed

A new framework for understanding consumers’ propensity to switch
Insights Association: Inflation
Consumers Event

Insights Association: Inflation

Inflation: everyone’s talking about it, but how do brands and the market research agencies that work with them manage it?
Start with the end in mind: A three-step segmentation remedy
Consumers Publication

Start with the end in mind: A three-step segmentation remedy

Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organizations can ensure success.
How Inflation is Changing Consumer Behavior
Consumers Publication

How Inflation is Changing Consumer Behavior

We share data exploring ways consumers are changing their buying decisions as inflation soars.
trick or treat
COVID-19 Survey

Trick-or-treating doesn’t scare Americans this year

Halloween ritual likely to go back to normal, though some still see risk
online shopping
COVID-19 Survey

Half of Americans have tried a new way to buy since the pandemic began

First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.
American consumers want more ways to buy and pay in the future
Shopper Survey

American consumers want more ways to buy and pay in the future

Ipsos finds unprecedented disruption raised shoppers’ expectations for retail
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