Shopper


Affluent Survey Publication

Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?

Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
Shopper Publication

The Rise of the Conscious Shopper

Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
Brands Webinar

[WEBINAR] Turbulent Times, Tighter Pocket Books: Enhancing Value without Dropping Prices

Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.
Consumers Publication

Holiday Shopping 2022: Mixed feelings as consumers are anxious but eager to celebrate

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.
Consumers Publication

2022 Holiday Countdown Calendar

The countdown to the holidays is officially here!
Shopper Publication

The Morphing Store: bricks and mortar evolution in a convergent commerce world

What are the imperatives for survival and success of the physical store in a shifting commerce environment?
Trends & Prospective Publication

Showing Up for Black and Hispanic Consumers in Retail

Business critical data, insights and tips for retailers wanting to improve consumer experiences for marginalized segments.
Innovation Publication

How is inflation affecting private label? It's complicated.

Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.

COVID-19 Survey

America isn't feeling great about 2023

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.