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Uncovering consumer “lifehacks” in times of economic uncertainty and addressing what these coping strategies mean for brands.

Two Ipsos case studies have been included in the 2023 NMSBA Neuromarketing Yearbook – take a look.

Convenience stores and gas retailers must look to deliver on newer expectations, such as providing hand sanitizing stations throughout the retail, fuel dispensing and transition areas.

Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.

Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.

Join Ipsos Behavioral Science experts Sarah Mittal, PhD and Greg Gwiasda, PhD, as they discuss the less obvious and often overlooked, yet predictable, ways that consumers shift their spending during economic uncertainty.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

The countdown to the holidays is officially here!

What are the imperatives for survival and success of the physical store in a shifting commerce environment?