Shopper

Only 1 in 5 would be willing to buy used cosmetic items, citing cleanliness concerns

The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation.

View our on-demand webinar to learn more about how Behavioral Science can optimize shopping journeys and retailer environments.

Do you want to encourage incremental purchases? Get people to shop more areas of the store? Increase the overall enjoyment of the shopping experience?

View our on demand webinar for a demonstration of Simstore, Ipsos’ virtual shopping solution.

An online, highly-automated platform offering a suite of virtual shopper and packaging solutions

Recognizing that clients need faster and more agile shopper marketing tools to successfully compete in today’s omnichannel world, Ipsos has launched a suite of virtual shopper solutions to better understand how shoppers make decisions, improve navigation, and optimize retail conditions and package designs.

For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.

Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.