Shopper

First-time use of services like grocery delivery, alcohol delivery and pre-ordered home goods have surged since Ipsos asked consumers at the pandemic’s start – especially among parents.

Ipsos finds unprecedented disruption raised shoppers’ expectations for retail

Two myths from the animal kingdom can shape our preparations

Visiting family and friends is at the top of the list; young people are more likely to have plans.

Join Ipsos’ Kristy Click and Reena Roy for insights on Closing the Beauty Buying Gap: Raising the bar between shopper expectations and experience.

Telemedicine is definitely here to stay, but our recent study may offer clues on its sustaining power.

Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.

A majority of Americans are doing more online shopping this year, and many are planning to put up more holiday decorations. Here's where the trends are biggest.

Black Friday 2020 will be like no other. It could make or break retailers’ years. It could mark the death knell of Black Friday itself. A lot is riding on how consumers will react to the lure of the bargain-fest amidst COVID-19 and how well retailers will execute their operational plans.