Shopper

For traditionalists, Black Friday is still the official kick-off for holiday purchases. But if merchants and brands want to have a great year, they need to rely more on great retailing year-round.

Ahead of Black Friday, Ipsos explores how this truly American phenomenon expanded into a global retail event.

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.

Learn more about what Americans are doing with their unused bank of vacation days.

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.

In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.

It's a thing, whether summer, winter, back-to-school, or holiday shopping.

Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.