Shopper

Shopper Survey

Ipsos Data Drops: How Americans feel about AI shopping agents

Only a third of Americans open to agentic shopping would prefer to use the payment method already on file with a retailer if other options would save money or bring rewards — presenting a new opportunity for payment providers to increase share and disrupt the status quo.

03.24.26

Consumers Publication

Intelligent Product Test Design

By employing sensory product profiles to guide test designs, we expedite product testing, optimize and segment processes, and deliver on our promise of fast and agile research.

09.14.18

Consumers Publication

Are we taking fewer, or different vacations?

Learn more about what Americans are doing with their unused bank of vacation days.

09.11.18

Millennials Publication

Affluent Millennial Men: The Grooming Paradox

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.

08.15.18

Parents Publication

Parents’ Perspective on Back-to-School Shopping

In our latest Thought Starter, we examine how parents are planning to prepare their children for the school year ahead.

08.14.18

Mobile Publication

Why Window Shopping Now Takes Place on Mobile Phones

It's a thing, whether summer, winter, back-to-school, or holiday shopping.

08.10.18

Customer Experience Publication

Mystery Shopping in the Luxury Industry

Discover the techniques top-end retailers use to maintain an excellent Customer Experience and how Ipsos designs luxury mystery shopping programs that can benefit retailers of any calibre.

07.31.18

Shopper Publication

The Evolution of Shopper Behavior

Sales success can be achieved by gaining a holistic view of consumers' path to purchase, the dynamics of online behaviour, and combined with tactical research.

05.09.18