Social Media

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.

Where Americans primarily source their news holds surprising implications for how they perceive COVID.

Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

A majority of those aware feel excited or curious about the metaverse.

Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.