Social Media


Newspaper Survey

How news consumption impacts views of the pandemic

Where Americans primarily source their news holds surprising implications for how they perceive COVID.

Americans appreciate the benefits of the tech industry, but express concerns about social media

Two Ipsos surveys investigate impressions of the tech sector, possible solutions to the problems the industry faces, and how partisanship impacts both.
Social Media Publication

Topic Modeling: A new approach to spotting consumer insights

Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.

38% report familiarity with the metaverse, but less than one in five Americans (16%) can correctly define the term

A majority of those aware feel excited or curious about the metaverse.
Teenagers Publication

Connecting with Teens: Innovation, Inclusion and Insights

Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
Society Survey

Ipsos Dynamic Markets SMB Online Survey

Digital Technologies Enable Smaller Businesses Internationally to Personalize Interactions with Customers, Helping to Drive Success
Social Media Survey

Americans report high levels of concern about data privacy and security

More than half support for new rules and laws limiting what technology companies can do.
Politics Survey

The Facebook ad wars heat up

Biden outpaces the president in Facebook ad spending in the final weeks, but the president has a long, productive trove of data to optimize his ads.
Politics Survey

The impact of a debate is pretty minimal if an insect can steal the show

Vice-presidential debate does little to change the trajectory of the campaign.