Social Media

Social data reveals how consumers feel about new Electric Vehicle (EV) models

Our latest Ipsos poll finds most heavy Twitter users believe Musk's purchase of Twitter will cause the platform to allow greater free speech

How understanding generational differences in comedic sensibilities can help connect your ads with the right people

Revisit our on demand webinar exploring the key elements and drivers shaping the idea of well-being in 2022, and actionable tips for brands.

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.