Social Media

Survey finds the global public divided in their level of excitement about the new technologies

Social intelligence requires more than just software. Here’s what you can expect.

Social data reveals how consumers feel about new Electric Vehicle (EV) models

Our latest Ipsos poll finds most heavy Twitter users believe Musk's purchase of Twitter will cause the platform to allow greater free speech

How understanding generational differences in comedic sensibilities can help connect your ads with the right people

Revisit our on demand webinar exploring the key elements and drivers shaping the idea of well-being in 2022, and actionable tips for brands.

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP). This program is the home to best-in-class technology solutions with proven track records of success.