Social Media

An analysis of social media indicates that Americans blame both parties

Join us for a complimentary webinar featuring Ipsos’ 10 Golden Rules of engagement that have been the foundation of our approach to community management for almost two decades, from the lens of behavioral science.

Watch how we helped our client define a disrupted industry by applying our dynamic market structure framework to social data.

Ipsos’ Menaka Gopinath is delighted to be speaking at this year’s Corporate Researchers Conference.

Staying ahead of trends in today’s rapidly shifting landscape is more important and more complex than ever before. In a world where ideas and influence can spread like wildfire, how do we better equip ourselves with the category understanding and depth of knowledge essential to success?

Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

Join us for a complimentary webinar during which we’ll share case studies and methods for engaging hard to reach targets, obtaining a holistic understanding of product performance and methods for interacting with consumers in real-time.

Ipsos took a close look at the effect of the candidate's ad campaigns on voters of the opposite party.

Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviors found in social media, search and other online data.