Society

President Trump remains popular among Republicans, while Democrats are extremely critical of his performance.

The Perils of Perception study highlights how we are wired to think in certain ways and how our environment influences our (mis)perceptions

Everyone likes a helpful, clean comedian

Four in ten Americans report that those who have spoken out against immigration have been treated unfairly.

Optimism is generally high, though some express concern about Amazon’s impact on their daily life

President Trump's overall approval rating has remained steady since the election.

One third of Americans plan to shop on Black Friday, traditionally the biggest shopping day of the year in the United States.

Ipsos/Daily Beast Pre-election Poll

America is in the midst of a fundamental shift. Hear more about the societal and business challenges occurring due to three separate but interrelated trends that Ipsos has been studying: (1) the erosion of interpersonal and institutional trust; (2) increased tribalization; (3) the end of the white majority, and learn how these trends impact consumer behavior.