Society

With a majority of Americans concerned that tariffs could impact their ability to afford essential healthcare, pharmaceutical companies and healthcare providers must understand how these anxieties vary by demographic in order to communicate effectively.

With stellar community feedback, iShopFor Ipsos is recognized for the seventh consecutive year

A new Ipsos survey across 26 countries finds the proportion in favour of everything from trans athletes to Pride Month marketing is down since 2021.

The sixth edition of the Ipsos Populism Report sheds light on the deeper forces feeding the current surge of populism. On average across 31 countries, a profound pessimism is settling in.

Accomplishment reflects dedication to the highest research standards

As head of Ipsos’ Market Strategy & Understanding (MSU) practice in the U.S., Kinney will empower clients with the data, insights and intelligence they need to make confident decisions

Ipsos is delighted to be hosting several Lightening Talks and Demos at this year’s Learners Research Week, a first-of-its-kind event with programs curated by top research leaders in our field.

Ipsos’ Know the New America capabilities span from social listening and message testing to market
positioning and creative evaluation.

There tends to be a “say-do gap” between what shoppers say they’ll do, and how they actually spend. CPG brands will need to keep a close eye on the shopper journey and consumer priorities in order to close that gap.