Society

Collective Innovation is augmenting Ipsos’ innovation testing services, which are powered by a proven capacity to model and forecast sales, with the collective intelligence of trends and innovation strategists, big data specialists, and the world’s largest qualitative practice.

The survey shows that Americans remain split on what is the most important issue facing the country today. Political extremism remains at the top of the list, while the economy has dropped in importance.

Most are concerned about the conflict escalating, according to a new Reuters/Ipsos poll that began fielding immediately after the June 21 U.S. airstrikes against Iran

Join Ipsos’ Greg Halperin and Nestle’s Michael Shapiro as they explore how synthetic data, a powerful new tool, is redefining what’s possible in testing by enabling faster, deeper insights with greater agility.

Almost Seven in Ten (68%) Are Familiar with AI’s Uses and Applications

Join us to hear how Ipsos is transforming market research through the innovative power of synthetic data!

Join us throughout 2025 to hear the very latest public opinion data and insights to help make sense of today’s new reality.

Join Ipsos’ Jesse Itzkowitz and Becarren Schultz as they take part in a panel of experts to share best practices, real-world examples, and the fine line between funny and risky.

Hear practical insights on how these two roles are increasingly collaborating to meet rising stakeholder expectations, drive long-term value, and connect authentically with consumers.