Society


Society Survey

Few Americans trust the companies developing AI systems to do so responsibly

New Ipsos poll also finds that most do not trust the federal government to regulate AI
Society Publication

From Purpose to Profit: Understanding the Economics of ESG

Listen to our recorded webinar to hear more about Ipsos’ innovative framework for assessing the efficacy and profitability of ESG initiatives.
Society Publication

How do Americans feel about Generative AI? It’s complicated.

One in six Americans say they have used some type of generative AI, but how they’re using it varies. Here’s what business leaders need to know.
Society Publication

The Up (and Down) Side of ESG Scrutiny

As climate change, economic strife, and community malaise hit closer to home, people are feeling expected to align their wallet with their social conscience. While price, product, and service will always be key, how companies measure up on ESG initiatives is going to be a much bigger factor in future purchase decisions.
Society Webinar

[WEBINAR] New American Dynasties: Inside the World of Affluent Asian Americans

Please join us as we share insights about the similarities and differences among the Affluent Asian American population and how marketers can best connect with them.
Society Survey

Many creators are already using AI tools in their content production

New poll conducted by Descript and Ipsos also finds that AI tools have helped produce higher-quality content and increase creativity
Society Survey

Lorenzo Larini, CEO of Ipsos North America, joins Harambe Entrepreneur Alliance Board

Lorenzo Larini, Chief Executive Officer of Ipsos North America, has joined the board of the Harambe Entrepreneur Alliance, a non-profit organization dedicated to empowering young African innovators and entrepreneurs.
Society Event

Equality Lounge: Celebrating Disability Pride Month

Ipsos is proud to be an official partner of the FQ Equality Lounge, advancing equality together with other leading and forward-thinking brands.
Society Survey

Claire Hanlon named as ESG Lead for Ipsos in the U.S.

Hanlon, a trusted organizational leader with deep experience in ESG business practices, will ensure that Ipsos continues to offer transformative solutions to the environmental and social issues brands face.