Sports


Sports Survey

Rising share of Americans believe that sports betting impacts the integrity of games

New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
Polling Survey

NIL remains broadly popular, but some have worries about the future of college athletics

Five charts on Americans’ views of recent changes in college athletics
Sports Survey

Americans show broad support for college athletes being paid through NIL and revenue sharing

New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
Sports Survey

March Madness continues its plateau

Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
Polling Survey

Americans believe sports teams and stadiums are positive for cities

New Ipsos poll also finds that a majority still believe sporting events are too expensive
Advertising Survey

Ipsos Reveals the Super Bowl’s Best Ads of 2025

Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.

Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
Sports Publication

The Super Bowl’s Best Ads: Insights to Activate

Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
Sports Events replay

[WEBINAR] The Super Bowl’s Best Ads of 2025

Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.