Sports

Most Americans say it is too expensive for the average American to attend a World Cup game
Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable
Super Bowl Ads Preview: 5 creative trends that could create a viral winner
Sports Publication

Super Bowl Ads Preview: 5 creative trends that could create a viral winner

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season
71% of global citizens are optimistic 2026 will be better
Trends & Prospective Survey

71% of global citizens are optimistic 2026 will be better

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
Rising share of Americans believe that sports betting impacts the integrity of games
Sports Survey

Rising share of Americans believe that sports betting impacts the integrity of games

New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting
NIL remains broadly popular, but some have worries about the future of college athletics
Polling Survey

NIL remains broadly popular, but some have worries about the future of college athletics

Five charts on Americans’ views of recent changes in college athletics
Americans show broad support for college athletes being paid through NIL and revenue sharing
Sports Survey

Americans show broad support for college athletes being paid through NIL and revenue sharing

New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes
44% of Americans plan to watch this year’s NCAA March Madness tournament
Sports Survey

March Madness continues its plateau

Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.
"80% of Americans who have a professional sports team in their city/metro area say the teams have a positive impact on the local economy. "
Polling Survey

Americans believe sports teams and stadiums are positive for cities

New Ipsos poll also finds that a majority still believe sporting events are too expensive
Ipsos Reveals the Super Bowl’s Best Ads of 2025
Advertising Survey

Ipsos Reveals the Super Bowl’s Best Ads of 2025

Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.
Image showing that 15 percent of Americans plan to watch the Super Bowl at a party with friends
Consumer Behavior Survey

Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker
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