Sports

Figure skating tops the list of viewers’ favorite events

Ipsos’ analysis of the strategies set to dominate the 2026 creative season

Join us for the ARF Creative Council’s session exploring how advertisers navigate the unique demands of sports sponsorships and partnerships, where creative must harmonize with the event, while reinforcing brand purpose and positioning.

Ipsos’ pre-game analysis of the strategies set to dominate the 2026 season

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).

New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting

Five charts on Americans’ views of recent changes in college athletics

New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes

Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.