Sports

New Ipsos poll also finds that a majority of Americans believe there should be more regulation of sports betting

Five charts on Americans’ views of recent changes in college athletics

New Ipsos poll also finds that nearly half of Americans report seeing more brand deals and endorsements for female athletes

Viewership of the NCAA March Madness tournament has remained consistent over the last three years, according to the Ipsos Consumer Tracker.

New Ipsos poll also finds that a majority still believe sporting events are too expensive

Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker

Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.

Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.