Sports

New Ipsos poll also finds that a majority still believe sporting events are too expensive

Flying facial hair takes the win in 2025, with Little Caesars and Pringles among the top-performing ads based on hard data from Ipsos.

About one in six Americans (15%) plan to watch the Super Bowl at a party with friends, according to new data from the Ipsos Consumer Tracker

Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.

Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.

Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.

New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.