Sports

Polling Survey

Most Americans say it is too expensive for the average American to attend a World Cup game

59% of Americans and 76% of World Cup viewers say the overall cost of attending a World Cup game is too expensive for the average American; few say it is affordable

06.01.26

Sports Publication

The Super Bowl’s Best Ads: Insights to Activate

Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.

01.14.25

Sports Events replay

[WEBINAR] The Super Bowl’s Best Ads of 2025

Join us for a live panel discussion the day after the game on Monday, February 10, where we'll unveil the winners of the Ipsos Creative Excellence Super Bowl Awards and our experts will delve into the strategies that made these ads truly effective.

01.10.25

Chart showing that Americans cared most about wildfires in Maui and Social Security

Artificial Intelligence (AI) Survey

Here's what Americans cared most about this year

Americans said they cared about natural disasters more than pop culture events, according to a year of asking people what they know about vs. what they care about for the Ipsos Care-o-Meter.

05.21.24

"80% of Americans believe sporting events are too expensive"

Polling Survey

Four in five Americans believe sporting events are too expensive

New Ipsos poll finds majority in favor of state law limiting taxpayer funding of sports stadiums

05.01.24

Chart showing that one in four people are planning to watch March Madness on TV or cable

Consumer Behavior Survey

We’re trending more social in our NCAA hoops plans

Interest in watching the March Madness college basketball tournaments is rising, according to new data from the Ipsos Consumer Tracker

03.26.24

Consumer Behavior Survey

The economics of your wallet are most important to Americans

Americans rank inflation their most important economic issue, followed by gas prices and interest rates, according to new data from the Ipsos Consumer Tracker.

02.20.24