Trends & Prospective


Television Publication

The Muppets Are Hot This Fall

This year’s fall line-up of TV programs is generating quite the buzz according to Ipsos’ Tom Kelley.

Among Affluents, Xers Outnumber Boomers for the First Time Ever:
"Generational Changing of the Guard" Reflects Fundamental Demographic and Marketplace Shift

New survey also reveals how multiple media platforms extend the reach of media brands by an average of 50%

When Doing Something Together, Moms and Kids Are More Likely to be Sedentary than Physically Active

Two-in-Five Moms Say They Could Be Doing "a Better Job" of Encouraging Their Kids to Engage in Physical Activity