Trends & Prospective


71% of global citizens are optimistic 2026 will be better

The Ipsos Predictions Survey 2026 finds 71%, on average across 30 countries, think things will look up next year but people are split on whether the worldwide economy will be stronger (49%) or not (51%).
Trends & Prospective Publication

What the Future: Purpose

Revisit our on demand webinar to hear how social change, technological advances, and political backlash will shape the future of corporate purpose, and what that means for brands and services.
Global Trends Survey

Ipsos releases Global Trends 2023: A new world disorder

As 2023 opens, we’re entering a new world disorder filled with crises on multiple fronts. The largest Global Trends survey ever, from leading insights firm Ipsos, shows that, globally, 74% agree that their government and public services will do too little to help people in the years ahead.
Trends & Prospective Publication

What the Future: Love

Revisit our webinar to hear insights on how brands can adjust their offers, services and messaging to recognize the changing landscape of love.
Trends & Prospective Publication

What the Future: Play

Revisit our on demand webinar featuring insights and tips for ways that brands can support players and fans alike!
Society Publication

What Just Happened? America's Public Response to 2022

Ipsos unpacks the biggest stories of the year to look ahead and see where the country may be headed in 2023.
Trends & Prospective Publication

A New World Disorder: Provocations for Navigating a Polycrisis

Revisit the unveiling of Ipsos’ landmark 2023 Global Trends survey results, and fireside chat highlighting the issues that should be on every policymaker and CMO’s mind.
Trends & Prospective Publication

Register now

Join us live in NYC for an invitation-only reveal of Ipsos Global Trends, a groundbreaking survey of attitudes & opinions for more than 70% of the Earth’s population (and 87% of its GDP)
Consumers Publication

Why new electric vehicle tax credits could confuse and divide consumers

Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.