Trends & Prospective

One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions

Three in Four (76%) Global Respondents Optimistic
2014 Will Be a Better Year than 2013 While Only
Half (53%) Expect Global Economy to Be Stronger
On the Personal Side, A Strong Majority (77%) Expect to
Make Personal Resolutions for 2014 While Half (53%)
Admit 2013 Was a Bad Year for Them and Their Families

However, Majorities Say that They Do Have a Snow Scraper, Jumper Cables, or a Flashlight Stored in Their Car

Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use

Fewer Parents (73%) Say They Have Actually Talked With Their Children About Alcohol

Scholarships and Grants Climb to Largest Source, While Parent Contributions Decline and Economic Worries Fall