Trends & Prospective

Market Essentials: Did You Know?
Customer Insights Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
Trends & Prospective Survey

Socialogue: If You're Happy and You Know It, Clap Your Hands!

Trends & Prospective Survey

Are Viewers Pulling the Plug on Cable and Satellite?

One Quarter of Prime-Time Viewers Aged 18-49 Have Cut Back on TV Service Subscriptions
Trends & Prospective Survey

Quiet Time at Home Continues into New Year for Puget Sound Residents

Trends & Prospective Survey

2014: Anticipation for a New Year

Three in Four (76%) Global Respondents Optimistic
2014 Will Be a Better Year than 2013 While Only
Half (53%) Expect Global Economy to Be Stronger
On the Personal Side, A Strong Majority (77%) Expect to
Make Personal Resolutions for 2014 While Half (53%)
Admit 2013 Was a Bad Year for Them and Their Families
Trends & Prospective Survey

Just One Quarter of U.S. Adults Have a Winter Emergency Kit in Their Car

However, Majorities Say that They Do Have a Snow Scraper, Jumper Cables, or a Flashlight Stored in Their Car
Trends & Prospective Survey

Affluent Population Grows Larger, Wealthier, and More Engaged with Media

Digital Media Use Grows Sharply, But Largely Supplements - Rather than Replaces - Traditional Media Use
Trends & Prospective Survey

Nine in Ten Parents (91%) in 11 Countries Agree Talking
With Children about Drinking Alcohol is Important

Fewer Parents (73%) Say They Have Actually Talked With Their Children About Alcohol
Trends & Prospective Survey

Ipsos/Reuters Poll (August 22): Devious Behavior

Trends & Prospective Survey

Families Adjust to a New Post-Recession Reality to Pay for College, Says New Research from Sallie Mae and Ipsos

Scholarships and Grants Climb to Largest Source, While Parent Contributions Decline and Economic Worries Fall
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