Trends & Prospective


Trends & Prospective Publication

Public Perspectives: The Perils of Perception

The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.
Mobile Payment Publication

For Mobile Banking, It Pays to Know Consumers

The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.

Sharks:
Half (51%) of Americans are Absolutely Terrified of Them and Many (38%) Scared to Swim in the Ocean Because of Them...

But Majorities Agree Great White Sharks Are Vital for the Ecosystem (82%) and Believe Sharks Should be Protected from Being Hunted or Killed Unless Absolutely Necessary (73%)

Consumer Reinvention Uncovers Potential Opportunities for Unmet Needs

New Ipsos Study Analyzes 27 Ways in Which Consumers Reinvent Themselves