Trends & Prospective


Many Americans Suffering From Vacation Deficit

Nearly One Quarter (23%) Of Those Who Say a Vacation is Important Aren't Confident They'll Take One This Year

Only 30% of U.S. Adults Consider Themselves Overweight

Public's Perceptions at Odds with CDC Observations on Obesity

95% of Dog Owners Agree that Spending Time with Their Dog Lifts Their Spirits

More than Four in Ten Say that They Wish They Could Spend More Time with Their Dogs

Americans Prefer Selling Their Car Privately
or Trading It In at a Dealership

Mileage Is Seen as the Top Reason for a Car's Depreciation, over Accident Damage and Irregular Maintenance

Saving the Environment without Sacrificing Convenience: Global Consumers Want the Best of Both Worlds

Balancing Environment and Convenience a Challenging Task for CPG Manufacturers

Most (85%) Believe that America is a
Nation of Dreamers

One Third (33%) Say President Obama is the Nation's Biggest Dreamer, followed by Themselves (8%)
and Martin Luther King Jr. (7%)

Downturn in the Economy Also Affecting Lottery Players

Credit Crunch has Americans Cutting Back on Lottery Spending