Trends & Prospective


Raising Selfless Children in a Selfie World

National Parent Survey Reveals Misconceptions Around Building Character in Young Children

One in Five Americans Consider Themselves "Entrepreneurs"

Exclusive study for Entrepreneur Magazine shows nearly twice as many men identify with the term

Nearly 30 Million Americans 'Very Likely' to Volunteer for Mission to Mars

Washington, DC- A just released Ipsos poll tested the enthusiasm that Americans might potentially have for volunteering for a mission to Mars. In recent statements, Elon Musk, private space company SpaceX founder, indicated that early missions to Mars involve a high risk of fatality.

Affluent Media Engagement Continues to Rise; A Majority of Media Brands Saw Their Affluent Audiences Grow in 2016

40th Annual Survey of Affluents Also Reveals Rising Interest in Social, Mobile and Ambient
Advertising

Six in Ten Americans Between the Ages of 45-60 Have Their Important Financial and Insurance Information Documented

Washington, DC – When it comes to documenting important financial account and insurance information, six in ten Americans between the ages of 45 – 60 say that they have done this (60%) – on par with other demographic groups included in the survey (LGBT 61%, African Americans 58%, Hispanics 56%). According to the recent online survey conducted by Ipsos on behalf of MassMutual, respondents are most likely to trust their spouse or significant other (58%) with access to this information in the event of an emergency, while about one in five (19%) prefer to trust their children with this information. Roughly one in ten have given access to this information to a brother or sister (9%), while very few say that they have a special friend (3%), a financial advisory (1%), or some other person (5%) who knows how to access that information in the event of an emergency. Another 5% say that they have not yet selected a person to share this information with.
Millennials Publication

Millennials and Baby Boomers: Like Two Peas in a Pod?

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are?