User Experience | Ipsos

User Experience

Creating transformative experiences through continuous user engagement across the entire product lifecycle.

A user experience (UX) comprises everything a person experiences and feels before, during and after using a product, system or service. Ipsos helps clients create transformative experiences by keeping users at the heart of the design process through the entire product lifecycle.

To create great experiences, you need to understand change.

Users are constantly changing. We have new ways of communicating and perceiving technology, and new attitudes toward ethics and trust.

Technology is changing, with new experiences arising through AI and machine learning, 5G networks, voice interaction, mobility, smart cities, and extended reality.

In a world of market-disrupting technologies and ever-changing expectations, our relationship with technology is changing. Users want closer, more frictionless, more secure, and more sophisticated experiences.

What are businesses doing to keep up?

There are massive transformations happening in organizations like yours: building connected ecosystems, bridging digital and marketing strategy, embracing privacy and ethical design as differentiators, and integrating UX and design thinking.

With so much changing so quickly, giving your customers a voice through user-centric design has tremendous benefits. Great user experiences increase customer satisfaction and loyalty. They reduce development and support costs. They can also leave a lasting impression of your brand.

We understand change because we’ve been helping it happen for years.

We are a team of researchers, design thinkers, developers and artists constantly thinking about the human experience. Over the years, we have helped our clients create their first ecommerce experiences, their first mobile apps, their first digital medicines, and their first AI-driven support chatbots.

Let us guide you through the process of creating experiences that put your customers first. We’re ready for the next billion users, because we were there for the last billion.

Any type of experience

Our multi-disciplinary team can help you create a multitude of experiences, from e-commerce, fintech and social platforms to enterprise tools, medical devices and automotive/mobility.

  • Experiential Innovation
  • E-commerce
  • Enterprise
  • Fintech
  • Government
  • Healthcare
  • Medical Human Factors and UX
  • Mobility
  • Multi-touchpoint

Any part of the product lifecycle

Experiential Innovation

Experiential Innovation’ is a collaborative offer between Ipsos’ UX and Innovation teams, with the aim to help clients develop successful digital experiences by combining user research, market validation and go-to-market strategies.

It uniquely marries Ipsos UX’s empathy-based experience building with Ipsos Innovation’s rigorous analytics, so digital product developers can properly navigate the opportunity landscape and manage risk early. 

Explore our case studies here.


Our skilled researchers and designers have expertise conducting early exploratory research to help better understand your users and provide strategic direction for your product or service design.


We work with you to ideate based on your business objectives, design constraints and user requirements, specializing in concise, content-packed ideation workshops. The insights we gain inform ideas for product creation and improvement, and will align stakeholders in a data-driven, unified design.


Our design experts create low- and high-fidelity mockups and functional prototypes optimized for research objectives. Testing with rapid prototypes provides task-based performance data to inform continued refinement of product designs.


Conducting usability testing is crucial to inform product improvements based on observed behaviors. We outline and conduct a detailed research plan for both formative and summative (validation) testing. Our data-driven process tests users early and often to understand their needs through research.


We provide valuable insights around the launch of your product to help refine and improve the user experience. Quick testing and A/B testing can help find flaws before they become user drop-off points, while design patterns and templates ensure a consistent experience across new features and products.


Once your product is on the market, we help you close the loop with your users by providing direct feedback on what’s working and what could be improved. We help you pinpoint the issues and come up with solutions so you can focus on your next great product idea.

Anywhere in the world

Through our partner network, we have labs in 12 key markets across the globe and own the largest studio in North America, which can manage 10 simultaneous test sessions.

Global Network

The world isn’t as global as we think. One size won’t fit all, and experiences will only feel natural if they’re localized. Ipsos provides UX reach into over 100 countries via Ipsos UX teams and our network of UX expert partners.

Office / Labs

We use our labs to host test scenarios to meet any need - from a simulated emergency room to a home environment - and accommodate everything from focus groups to individual interviews. Through our partner network, we have labs in 12 key markets across the globe and own the largest studio in North America, which can manage 10 simultaneous test sessions.

Our labs are standardized to deliver consistent quality. Whether you test in China or Germany, the UK or the US, you can trust that all aspects of test logistics will be high quality and not interrupt the integrity of the data or project.

In the Field

Our team includes experts in ethnography and contextual inquiry, so we can gather insights where and when you need them. Our unmatched mobile labs support this goal by allowing data-gathering to occur anywhere in the world, in any setting.

Medical Human Factors and User Experience

The Ipsos Medical Human Factors and User Experience group is a team of experts specializing in the medical devices and healthcare space. The team is ISO 9001:2015 certified, and has a deep understanding of the international, federal, and local regulations related to medical device development.

Our services cover the full range of the product development lifecycle, including early-stage research and insights to inform the engineering team, through summative usability testing and post-market analysis. We excel at keeping users close to the creative process and replicating realistic usage environments, both in-person and remote, to evaluate concepts as they evolve.

Our medical group has a wide range of experience with patient focused products (e.g., injection devices, diabetes equipment, connected health) as well as healthcare provider and hospital environment products (e.g., surgical environments and hospital equipment).