We know that the user experience of an app or website has a big impact on consumer choice. For example, 51% of consumers have stopped using a website because it was too confusing; 45% have switched companies due to a poor online experience; 52% of consumers said that a bad mobile experience make them less likely to engage with a company. But how can you tell if your user experience is best-in-class or missing the mark?
Ipsos UX has used our proprietary UX Score to benchmark over 125 websites and apps in 14 industries so we know what a great experience looks like. Join us to learn more about how to measure your user experience compared to best-in-class sites and apps, and what to do to improve it. Expect to hear more about:
- What industry is setting the standard for user experience and what can you emulate
- What visual design elements drive satisfaction and repeat usage?
- What is the impact of feature relevance versus usability
- How can you boost your NPS through improved user experience
Register today for our insight-filled discussion sure to improve the odds of designing a successful online experience for your customers and prospects.
Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.
Peter Mackey , Executive Vice President, Ipsos UX
Ying Wang, Director, US, UX