We need to talk about generations - Understanding generations
Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
Join us to discover new research from Ipsos on how affluent consumers are redefining value, luxury, and premium experiences. Explore the trends shaping spending decisions today and the opportunities they will create for brands tomorrow.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
